LITTLE SPOONFUL
Explore the company website @ LittleSpoonful
OVERVIEW
Little Spoonful is an organic baby food company based in Shanghai. The company utilizes HPP technology in production of fresh vegetable & fruit puree.
I worked with the team there to build the company's visual identity, which includes Little Spoonful's website, Logo, color palette etc.
BUILD
BUILD
Role: Digital Designer
Tools: Illustrator, Photoshop
Timeline: April 2017 - June 2017
“Little Spoonful aspires to change China’s food industry one spoonful at a time,
with love, transparency and authenticity”
- Little Spoonful
HPP TECHNOLOGY
Different from the traditional method of high temperature sterilization, High Pressure Processing (HPP) technology is a cold pasteurization technique that could better preserve the nutrients and taste of the food, while effectively killing bacteria.
BRAND GOALS
Transparency and traceability
Professional nutritionists from Cornell University and Harvard University design balanced meal plans for babies.
Freshness & Safety
HPP (High-Pressure Processing) technology is applied in China by Little Spoonful to preserve freshness and ensure safety.
"From farm to table, Little Spoonful meals are made by parents for parents, because we care. We craft little meals that are safe, nutritious & delicious. Our passion is to enable caretakers to nourish your baby with fresh meals, ready to eat, one little spoonful at a time."
- Little Spoonful
CHARACTER DESIGN
Personalization of fruits to create a sense of humor and system to visualize the concept.
